Personal Marketing can be Structured on the Following Components, Each Involving the Solution of Several Problems:

I. Product: what professions, trades are found in the national, regional, world economy? What do employers prefer and disapprove of? What do individuals have to do to be more efficient and to sell their qualities better?

II. Placement: where do consumers (economic agents) want to buy the product from? Where do you buy a certain type of product and why? (from the local, regional, internal, external labor market). Is it possible to bring the product closer to the time and place where the demand is manifested? (for example by increasing the quality of the recruitment process, by improving the methods and procedures used so far).

III. Price: what is the price considered to be correct? Does it live up to the seller's expectations? By what mechanisms can a fair price be established? (for example, by calling for the negotiation of the salary, both the seller and the buyer can agree on the most correct price under certain conditions). A job is a transaction between two parties. You sell and the employer buys. You sell your time (about 8 hours a day, 5 days a week), your nerves, your experience, your knowledge, and skills. And you sell them all for a price: salary (plus other benefits).

IV. Promotion: what means can the seller use to present his product in the most favorable light possible? How the buyer can be made aware of his needs and needs and how he can be given a credible way to satisfy them (for example, the first impression in front of those who carry out the staff selection process always counts in the final appreciation and decision to buy, or bringing conclusive evidence in support of the offer that is being made may lead to convincing the buyer). It is necessary to highlight your strengths while managing to blur weaknesses.

The product

The product is you. Like it or not, we have all the features of a product. Moreover, both the perspective of the ordinary, tangible product and that of the intangible service apply to people. We have an image of whether we like it or not. As in classic marketing, the product, that is, you change. Whether you want to do it or not, it happens anyway because we all evolve, some faster, some slower, some spectacular, some below-average speed. So, the first element of the marketing mix is ​​us.


The individual must consider himself as a total product, starting from the premise that on the potential buyer (company or public institution) he must act: as a physical product, ie through all its physical characteristics, as a psychological product, through elements of psychological nature that are it's own and that gives uniqueness and as a social product, ie by valuing elements of a social nature (character, personal prestige, rank, and social position, power), which the organization can in turn benefit. Through the psychological and social product, the individual will be able to sensitize the buyer insofar as he visualizes and remembers him and to impose himself in front of other bidders.

For filling positions in fields such as education, culture, audio-visual, public relations, commercial, creation, the physical product has special relevance in the sense that the way the individual looks physically is valued positively, and the lack of physical qualities is sanctioned by those who make the selection. In areas such as industry, transport, construction, administration, the pleasant physical appearance is not a relevant selection criterion, which matters more, being rather, the constitution of the psychological and social product. At present, buyers give more importance to the psychological and social elements that make up the offer. As a result, selection processes use procedures to highlight the following behavioral traits: stress resistance, emotionality, and emotional stability,


There is a very close connection between the price we place on ourselves and self-confidence. What makes things extremely interesting in personal branding is that we are both the product and the marketers at the same time. Because of this, it is quite difficult to correlate the product with the perfect price. Most people either have a bad opinion of themselves and they tend to underestimate themselves when it comes to putting a price on themselves, or they have exaggerated self-confidence and overestimate themselves. Obviously, there are exceptions, but we must admit that few of us manage to appreciate our exact value.


We have a product (us) and we have a price (the way we evaluate ourselves, our opinion of ourselves). But that's not enough to succeed in doing what we call, slightly pompous, personal branding. People need to know about you first so that they can evaluate you and know whether to "buy" or not. Casting can mean going to conferences and as many meetings as possible, meeting people, or it can mean appearing on lists of experts in your field. Careful! This is not necessarily a promotion when it comes to personal branding. The mere fact that you are there does not guarantee that you will be appreciated. For that, you need a good promotion.


Of course, we can't talk about classic advertising or exceptional results using the organization of PR events, for example. In personal branding, 90% of promotion means "direct sales". We have a good product (we), we put a price on it that best reflects the real value of the product, we distribute the product by going to conferences and places where we could find people interested in this product and then we go to direct sales. That is, we give our best to conquer the target and show them that indeed the price we set is justified.

The 4Ps form the marketing mix. It is called a mix because all these elements must be perfectly correlated to give results! It is not enough to have only a good product, it is not enough to know how to promote and the fact that we managed to self-evaluate very well does not guarantee our success. We must have them all!

Personal marketing and social relations

The fate of a man depends largely on the social relations in which he evolves consciously or voluntarily. A boss or a boss who suggests you positively and rewards you according to your merits is a positive destiny factor. An individual who suggests negative things to you, teases you, unjustified you and humiliates you makes you a miserable fate. It is clear that in this life, our destiny depends largely on the people we meet, work with, influence each other for better or worse.

Marketing works in social relationships, whether it happens consciously or unconsciously. Suppose a single man wants to meet a woman in the same situation and accesses a dating service on the Internet. One of the important functions of the market is to bring sellers and buyers together. Suppose that man finds a woman he likes. He will adopt a courteous attitude, which is a form of marketing. He will show only the best side, the one that the woman will like. In this case, the role of marketing is to satisfy both the buyer and the seller. After they get married, it remains to be seen if he will live up to her expectations. Quality marketing aims to set expectations and meet them.

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