Why would Company B hire you if it still has 10-20 candidates like you in the same position? Seriously, it's a matter of positioning: what makes you different from the others who want that job and who are like you?

Many students complain that they can't find a job and that there are hundreds, even thousands of candidates for the same jobs in the same companies. The solution: do something different. Do "whatever" you can stand out. It would obviously be useful if this would benefit the employing company. You have finished Letters in vain and you want to get involved in marketing. You are different from those who have finished economics, but Eminescu is not widely read in marketing.

Moreover, there is fierce competition on the Romanian labor market for good jobs, so differentiating yourself from other candidates is paramount. I'm not talking about entry-level posts here. I'm talking from lower management up. Quality people, special, different, are extremely hard to find… and extremely well paid.

Personal Marketing Strategy

Personal marketing is the set of actions that the individual carries out in order to achieve mutually beneficial exchanges on the labor market. People who know how and when to meet the demand on the labor market are more likely to gain professional satisfaction, to form and develop a real career.

Personal Marketing


It is not for nothing that it is called the "labor market". It is a market like any other, where there are buyers and sellers. Those who sell their time, their labor power, their expertise are those who are looking for a job. "Selling" is seen as a bad thing, sometimes even despicable. This is a big mistake because no one will sell your image if you don't.

The moment you start a business on your own, the more you need to know how to promote your personal image (personal branding).

The image you create in the minds of those around you is your most important capital. Never in human history has it been so important to have a good image and others to perceive you as you want them to perceive you. Be careful not to have a good image and very poor skills. Your customers, partners, and bosses will discover bottomless forms sooner or later and charge you dearly for your lack of integrity.

The steps you need to follow when looking for a job are as follows:

1. Research the market

Before looking for a job, it would be good to get an image of the market both in the country and abroad and to find out as much as possible about the mentality of potential employers.

2. Analysis of the competition

 Find out about the competition, its strengths, and weaknesses, as well as the opportunities and threats of competition.

3. Improve your skills

 Identify your pluses and start strengthening them by practicing! Try to get rid of the disadvantages by accessing courses of interest.

4. Create a unique quality

 Find a form that is as representative as possible to summarize your most special qualities, something that would benefit you over others, and use it both in your CV and in interviews.

 5. Focus on the target

 Find the companies in the field that interest you, find out more about their activity, and think of some things you can offer to improve the activity.

 6. Set your price

Find out what the usual salary is for similar services and be careful not to raise your price too much or lower than the usual one. Check if your skills justify a higher price.

7. Plan your promotion and marketing campaign

Define your goals and how you plan to accomplish them, focus on what you have in addition to others, and start thinking about how to promote this.

8. The image

You have to be very careful about the image you transmit because the image sells. Your CV, cover letter, and outfit are what represent you.

9. Learn to sell

Listen and then negotiate! Try to sell your services, taking into account the needs of the employer.

10. Analyze the results and be prepared for change

Whether you have been successful or negative results, keep thinking about the best way to promote yourself, analyze what went well and what does not take into account, they will help you in the future.

Read More
Personal Branding: How to Successfully Build Your Brand
Self-marketing - First impression, The clothing image, Telephone communication skill
Personal marketing Product, Placement, Price, and Promotion
Marketing Success and Power, How to Save Your Business